The advent of the name, image and similarity era has given college athletes the opportunity to make money without fear of punishment from the NCAA, and perhaps no one has taken advantage of the new rules more than Paige Bueckers.
The UConn Guard grew on the national stage last season, averaging 20.0 points, 5.8 assists and 4.9 rebounds per game, leading the Huskies to the Final Four. However, Bueckers is not just a star on the track – she has already become her own brand with the help of the Wasserman agency.
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Buecker’s NIL partnership is already approaching seven figures in total revenue. How does the 20-year-old earn his money?
Paige Buecker’s Gatorade Store
In November 2021, Bueckers signed a multi-year approval agreement with Gatorade and became the company’s first NCAA partner. As part of Gatorade’s announcement, Bueckers said she hoped to “drive an impact on society and on women’s games.” The company did not disclose the exact value of the deal.
“From her electrifying performance on the track to accelerating its transformation, Paige exemplifies everything it means to be a Gatorade athlete,” said Jeff Kearney, Gatorade’s global head of sports marketing. “Working with her is a statement to the next generation of our continued commitment to women in sports.”
Bueckers joined a loaded list of current Gatorade athletes that includes other basketball stars such as Elena Delle Donne, Candace Parker, Jayson Tatum and Zion Williamson.
Paige Buecker’s other NIL deals
In addition to the Gatorade deal, Bueckers has partnered with the mobile payment service Cash App and the online marketplace StockX. She too filed a trademark for “Paige Buckets”, which would allow her to use the nickname for “athletic clothing, namely shirts, pants, jackets, shoes, hats, caps and athletic uniforms.”
The StockX deal can be Buecker’s personal favorite not only because of her ability to be creative with her own products, but also because of the benefits she gets.
“I definitely spend too much money on clothes and shoes,” Bueckers told Bloomberg. “So to be able to get these things as part of my business [for free] is really amazing. “
How Much Money Does Paige Bueckers Make on NIL Business?
It’s hard to find exact numbers, but Forbes estimates that Bueckers could eventually reach $ 1 million in recommendations. She was also able to add thousands of dollars to that amount through sponsored posts on social media due to her strong number of followers, especially on Instagram.
But Bueckers does not only care about the financial figures. She wants to use her platform to focus the spotlight on women’s sports and highlight the black athletes who do not receive the same media coverage and attention as her.
“I have tried to bring justice, whether it is women and men in sports or white basketball players and black basketball players, I want the same light for me to be shown on them,” Bueckers told The Athletic. “So that’s what I’m going to do and that’s what I’m going to try to do with every single one of my deals. It’s just fighting for Black Lives Matters and fighting for minorities to get the same attention I do because I’m is white and plays basketball.
“So I think that only with my light that I get from others and from Gatorade, from StockX, from every contract I sign, I just want to be able to shine it on other people who do not get the same attention as me.”